Abstract
The article focuses on representation of the “bride exports” phenomenon in the media of Vietnam and China. Based on publications from two youth newspapers and two largest socially oriented newspapers of Vietnam and China, using frame analysis methods, the authors identify similarities and differences in the coverage of “bride exports” practices in media of the two countries. The results revealed that the media in Vietnam and China both interpret the “bride exports” as a criminal problem but they differ in the coverage of its causes, victims, impact on Vietnamese women and effectiveness of countermeasures. The revealed differences indicate that the media of each country are seeking to find an external cause for negative social phenomena and illegal activities and also tend to consider their fellow citizens to be victims rather than responsible for the current situation.