Abstract
The article examines social issues of cooperation development in new economic conditions, its value meanings and possibilities in overcoming economic deficits, growth of social well-being of the population. Scientific novelty of the material is presented by interpretation of value judgments of respondents with personal or indirect (through acquaintances) experience of participation in cooperation, their opinions regarding problems of cooperative activity and prospects of development of self-organization practices of the population (N = 1079). During the study it was established that respondents in the current conditions see a “window of opportunity” for cooperation development both in traditional economic niches (agriculture, consumer services, production of goods) and in new directions (real estate activities, culture, tourism). Respondents involved in cooperative practices believe that the collective form of economic interactions will not only improve personal well-being, but also solve socially significant problems of local communities (supply of high-quality and natural goods, reduction of financial burden for buyers). The sustainability of the collective self-organization model is determined by the peculiarities of the Russian mentality, the dominance of traditional values (mutual assistance, unification, solidarity) in public consciousness. The study identified macro- and micro-level barriers that limit the spread of cooperation in modern conditions. Cooperators associate special risks with a lack of trust.