Abstract
The paper presents a retrospective analysis of the legislation and regulatory practices of the People’s Republic of China, as well as a structured explanation of the growth of economic and social influence of companies using digital platforms as the basis of their business model, which allows to evaluate ways of stimulating the innovative development in the form of the creation of such economic agents. The main conclusion is that the Chinese government has applied strict antitrust regulatory methods and continuously adapted the legal framework to take into account the peculiarities of digital platforms. In realizing the peculiarities of the development of Chinese digital giants, it is worth assigning an important role to the implementation of the policy of state protectionism, which allowed them to develop in conditions of internal competition, and later successfully enter the international market. Digital platforms have become central social and economic actors in various political and economic systems, prompting governments to explore forms of regulation.